For those that don’t know, my name is Will. Born and raised in Southside Jamaica Queens and now living in Charleston, SC, I’ve been surrounded by professional wrestling my entire life. My Uncle Anthony still has the most impressive wrestling autograph collection I’ve ever seen. Some of my best bonding memories with my dad were switching back and forth between Nitro and Raw. The characters, the pyro, the physicality and storytelling have always drawn me into this crazy world. Even though I stopped watching shortly after the Attitude Era, I was quickly drawn back in by none other than CM Punk and I’ve been hooked again since to the point that WrestleMania is now a yearly trip!
Few years ago I began collecting lapel pins and started getting frustrated by the lack of newer wrestling related pins and so began this journey. From pins to patches to keychains to tees to hot sauce, my mission has been the same. Make really dope products for wrestling fans at affordable price points. This has also been an outlet to express my creativity and love for music, movies, and so much more.
This business has given me the opportunity to work within the industry I’ve always admired. It’s taken me all over the country and our products all over the world. Thank you for joining me on this journey.
I can’t wait to show you all what’s next!
William J Smith
-Founder and CEO
1-2-3 Pins & Collectibles/Kayfabe Foods/SMARK by 123Pins